WWD | MAR23

Alessandro Maria Ferreri, owner and chief executive officer of The Style Gate consulting firm, expressed his admiration and respect for Ferretti and his savvy decisions over the years. “Several major brands, from Gucci and Prada to Bottega Veneta, are changing skin and Ferretti may be asking himself whether the brand is still in sync with its consumers, “said Ferreri.

“ This is a consumer-centric world and it is only normal for brands to keep questioning themselves. There is a return to minimalism and relaxed tailoring; maybe even the Moschino customers want something different. The change in creative direction shouldn’t be felt as traumatic but as a necessary moment to take stock of the situation,“ continued Ferreri. Asked about a possible successor at Moschino, Ferreri said he would envision someone who “would make the brand less playful and more chic, more subtle, maybe someone who had couture skills.”

He saw similarities between Moschino and Schiaparelli, as both brands offer “disruptive clothes with unexpected elements and objects that become part of the garments. “However, Schiaparelli, designed now by Daniel Roseberry, caters “to those consumers that are looking for that same eccentricity offered by Moschino but want something dressier and less beachclub,” he said.

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