
Tom Ford Seeking New Creative Director
Alessandro Maria Ferreri, founder and CEO of consultancy The Style Gate, said the founder’s business model was winning from the start, because it relied on two strong licenses, eyewear and perfumes, leveraging Ford’sown persona and the strong identity of the brand. “This was a very intelligent move because licenses reach consumers at the entry price level and have very high margins, especially fragrances, with enormous budgets for advertising and communication that help strengthen brand awareness and overcome any difficult moment – Pierre Cardin was the first to themselves with “Thierry Mugler” or “Paco Rabanne” would know whether those B f Fcreatives are still alive or dead?”
Tom Ford’s business strategy allowed him to protect the brand, ” making sure it would enjoy eternal youth and eternal sales, ” continued Ferreri, who conceded there was some displeasure in seeing the continuous turnover of creative directors “especially when they have been within a brand for decades, but in terms of [Tom Ford’s] core business, the sun will rise again in any case tomorrow because those categories are bullet proof.”