WHO IS AMF
Behind the scenes of high fashion’s glamorous landscape are the all-important, yet often unseen decision makers. Highly trained and skilled, analytical management teams are charged with translating creative vision into retail success.
In order to succeed, this faction of elite executives must possess an array of professional and personal qualities to drive their brand through to the four corners of the globe. They are cultured, well-travelled individuals, exceptional negotiators who are naturally good with languages.
Alessandro Maria Ferreri, with over 20 years of experience in the luxury industry, definitely belongs to this group of management savants who balance style with sales. Hailing from the northern Italian city of Turin, this engineering graduate has a range of diverse experiences under his belt from working with UN peacekeepers in New York to management roles with the industry’s most prestigious brands.
AMF worked for many years for worldwide fashion conglomerate Aeffe Group as General Manager Asia; has then covered a four years role as Retail and Sales Director at Jean Paul Gaultier (when the brand was owned and managed by Hermès) before returning to his native Italy, in 2008, to join the prestigious house of Etro, as Chief Commercial Officer.
After overseeing, for five years, hundreds of the brand’s worldwide boutiques and international offices, AMF has been chosen by Renzo Rosso as Global Director of Commercial and Merchandising for Staff International (OTB Luxury Division), in charge of the distribution and product strategy of the holding portfolio which includes Marni, Maison Margiela, Dsquared2, Vivienne Westwood and Marc Jacobs, just to name a few.
A citizen of the world, AMF travels constantly, attending fashion shows and meetings. And it is this cultural capital and long experience in fashion that finally bring Alessandro to found his own advisory company.
Sitting at the helm of THE STYLE GATE, AMF focuses on the global development of different brands and international retailers, offering a wide range of management services to startups as well as to established names. When it comes to matters of merchandising, commercial strategy, retail and digital, marketing and competition assessment, AMF is at the top of the people who know how to value a luxury product and get results out of it.
AMF is currently also Permanent Lecturer, Field Coach and Project Mentor at The London Royal College of Arts and at Università Cattolica di Milano